Privacy Policy
The Season Last updated: May 6, 2025
Introduction
Welcome to The Season ("we," "our," or "us"). We built this app to help you discover your personal color season and shop with confidence. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to it.
By downloading or using The Season app or visiting theseasoncoloranalysis.com (the "Service"), you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information you provide directly
Account information: If you create an account, we collect your email address and any profile information you choose to provide.
Color analysis responses: The answers you provide during the color analysis questionnaire (skin tone, hair color, eye color, etc.). This information is used solely to generate your season result and is not linked to your identity unless you create an account.
Email address: If you sign up for our mailing list via the website or app, we store your email address to send you updates and content.
Information collected automatically
Usage data: We collect information about how you interact with the app, including features used, screens viewed, and session duration. This helps us improve the experience.
Device information: We may collect your device type, operating system version, and a device identifier for analytics and crash reporting purposes.
Purchase information: If you make an in-app purchase, the transaction is processed by Apple. We receive confirmation of the purchase status but do not receive or store your payment card details.
Photos you upload
Color analysis photos: When you upload a photo for color analysis, the image is transmitted to our AI analysis service to identify your color season. Photos are processed in real time and are not stored permanently on our servers after analysis is complete. We do not use your photos for any purpose other than generating your season result.
How We Use Your Information
We use the information we collect to:
Provide, operate, and improve the Service
Generate and display your personal color season results
Process and fulfil in-app purchases and subscriptions
Send you updates, seasonal guides, and feature announcements (only if you have opted in)
Respond to your support requests
Monitor and analyze usage trends to improve the app
Comply with legal obligations
We do not sell your personal information to third parties. We do not use your data for advertising purposes.
We may share your information with:
Service providers: We work with third-party companies that help us operate the Service. These include:
RevenueCat — subscription and in-app purchase management. RevenueCat Privacy Policy
Apple App Store — payment processing for in-app purchases. Apple Privacy Policy
Analytics providers — to help us understand app usage (data is aggregated and anonymized where possible).
Email service providers — to deliver newsletters and updates to subscribers.
All service providers are contractually required to use your information only to provide services to us and in accordance with this Privacy Policy.
Legal requirements: We may disclose your information if required to do so by law or in response to valid legal requests.
Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.
In-App Purchases and Subscriptions
The Season offers optional in-app purchases and subscriptions that unlock premium features. All payments are processed by Apple through the App Store. We do not collect or store your payment details.
Subscription management (cancellation, renewal, refunds) is handled through your Apple ID settings. Please visit Apple's support pages for instructions on managing your subscriptions.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete your personal information within 30 days, except where we are required to retain it for legal reasons.
Color analysis responses that are not linked to an account are not stored beyond your active session.
Your Rights
Depending on your location, you may have the following rights with respect to your personal information:
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information.
Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send.
To exercise any of these rights, please contact us at the address below.
Children's Privacy
The Season is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
Security
We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page and, where appropriate, by notifying you within the app. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us at:
The Season
Email: [email protected]
Website: theseasoncoloranalysis.com
